 The best way to understand your customers’ shopping tendencies is to know how they navigate through your site.
Knowing how customers shop online, and adjusting your Web site accordingly, can lead to a huge leap in sales.
For example:
• Did you realize that people assume the “View Cart” button is at the top right corner of a page?
• or that when using a shopping cart, they are used to the “checkout” button being at the bottom right?
• or that the most important area of a landing page is towards the top left corner of the page?
If you learn how people navigate through your site, or more importantly how they prefer to, you can make their shopping experience much more easier, which will translate into more sales.
Web site usability has been studied ever since the first sale was made on the internet. Now, information that can make your Web site easy to buy from is readily accessible.
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